After months of hard work on optimizing our company's website, an effort paid off. We've managed to decrease the bounce rate by 50% and lift other conversion ratios over expected estimations. Moreover, I've been honored by publication and features on the Hotjar website. What a lovely touch!
During the intensive UX tour (I have visited Stockholm, Copenhagen and London in just 3 days), I’ve had the chance to discuss my thesis with the wider UX professionals community. But the UXDX events gave me something more valuable than just the means to satisfy the narcissistic part of my soul. It has offered me a unique opportunity to discuss daily UX battles with the top minds from the digital industry. And this time I would like to tip my hat to them. Hence the list of what I have heard and learnt during my May tour on UXDX.
After successful speeches in leading European tech hubs I found, that there's a no better chance to educate and influence young people than going to theirs and evangelize (sounds familiar, init?) so together with Polish-Japanese Academy of Information Technology in Warsaw we've managed to organize an EVENT deeply touching UX Research and UX Design where I've presented my approach and shared experience.
The Nordics are doing it right when it comes to tech. The tech epicentre of Stockholm - containing Spotify, Klarna and King - had until recently the highest share of unicorns per capita after Silicon Valley. The region continues to be a hotbed for the next generation of startups in verticals like music, fintech and streaming. So what's the secret of success? Speed, quality, market fit? Stockholm's product leaders will gather for UXDX on May 8th to demonstrate how you get all three.
According to Forbes, Denmark is one of the best countries for business in the world and ranks 6th in The Global Entrepreneurship and Development Institute's "Global Entrepreneurship Index." Join us this May in Copenhagen, the heart of Denmark's tech world as we bring together leading product teams to share their insights on how they build a better product, and are speeding up delivery.
The UK's status as a leading hub for digital innovation is as strong as ever in Europe and its tech sector is expanding more rapidly than any other industry. From problem, vision, to product launch, this day will talk through an integrated team approach to product development.
Does User Experience Research need to be recognised as a scientific practice that is being utilised to define business models? Sounds bit strange, but if we take a look at how scientific research integrates into UX and business, then we can understand how this makes sense. User Experience research aims to provide insights and understanding into the perspectives and wants of their users through qualitative and quantitative methods. UX Research is predominantly empirical. Scientists from both the hard sciences as math, physics, biology, and social sciences like sociology, anthropology, philosophy or cognitive sciences are practicing research with the same understanding. Empiricism lies at the heart of UX – so if we can help explain patterns of behaviour using scientific methodologies, how far we are from the science or to be exact a social science?
When I've got a chance to summarise all the thoughts and learnings from an amazing tour, I had another chance to present my ideas on home-field on UXDX Warsaw – 4.06.2018
My article published on the Netguru blog.
Several years of UX experience - in core-banking in a global bank and the fin-tech industry in both London and Poland - led me to create this list. The entries below are absolute must-haves when it comes to fintech products.
“We have to think about the customers first” - this is a well-known truth. But how exactly does it influence design thinking?
We need to understand that users bring with them not just their trust and assets, but they are also their experience from traditional banking.
So imagine a traditional banking interaction - visiting a branch, opening the door, chatting with a clerk, proving your identity and talking about your needs to wisely choose a financial product… I bet any of you can replay that journey in your mind. In fact, we can translate it to a digital user journey, reflecting the process almost 1:1. How?
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