Several years of UX experience – in core-banking in a global bank and the fin-tech industry in both London and Poland – led me to create this list. The entries below are absolute must-haves when it comes to fin-tech products.
“We have to think about the customers first” – this is a well-known truth. But how exactly does it influence design thinking?
We need to understand that users bring with them not just their trust and assets, but they are also their experience from traditional banking.
So imagine a traditional banking interaction – visiting a branch, opening the door, chatting with a clerk, proving your identity and talking about your needs to wisely choose a financial product… I bet any of you can replay that journey in your mind. In fact, we can translate it to a digital user journey, reflecting the process almost 1:1. How?
Do read about the process at Netguru blog.